REDUCE
REUSE
REMAKE

For decades, adidas Originals has created some of the most iconic silhouettes of all time. Now they’ve been remade to address the concern of our generation; to end plastic waste. The craftsmanship remains the same. This season, you’re empowered to make more sustainable choices.

Pattern efficiency

Pattern efficiency

We’ve refined the way we cut patterns to create shoes with minimal material waste. By arranging all the components of the shoe on a smaller surface area during the cutting proccess, we use and waste less. The distinctive cuts it creates are unique to The Clean Classics.

Rubber

Rubber

Our Better Rubber is an innovative, more sustainable compound made from 90% natural rubber and 10% recycled rubber. Natural rubber is a renewable resource, tapped from rubber trees.

BLOOM foam

BLOOM foam

This product is made made using algae harvesting technology that helps to keep our lakes clean and promotes clean water.

OrthoLite hybrid dockliner compound

OrthoLite hybrid dockliner compound

Our recycled OrthoLite sockliners are made with 15% recycled OrthoLite, 6% Bio-oil and 5% recycled rubber.

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Natural cork sockliner

Natural cork sockliner

Our sockliners are made of cork, a renewable natural material. It’s natural, recyclable and non-toxic.

Recycled polyester

Recycled polyester

Made with recycled materials in an effort to reduce our use of virgin materials and our impact on the enviroment.

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Paper laces

Paper laces

Our laces are made from paper.

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Upcycling old box material

Upcycling old box material

We’re using leftover stock of our box material, no longer useable because of changes or mistakes in the print, to create The Clean Classics packaging. The boxes will be cut efficiently, creating random print patterns that differ from box to box.

The Clean Classics continues to embody the timeless qualities of Original’s white leather shoes, with an emphasis on sustainability. FW20 illustrates the innovation, progress and commitment made to rethink how the shoes are designed, balanced by raw honesty about the creation process and its impact on the planet.

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